Auth0: one year of the B2B Professional plan free for startups
Regular → deal price
$0for 12 months
Discount code
No code needed
Venture-backed companies with less than $5M in funding, less than $1M in annual recurring revenue and less than two years since incorporation. Not valid for existing paid Auth0/Okta customers (enterprise or paid self-service) or startups that were already in the program. Includes up to 100,000 MAU and features like SSO and MFA.
Step by step
Screenshot taken on October 27, 2026. Red boxes show where to click.
Log in to save your progress.
Create an Auth0 account
Sign up for a free Auth0 account for your product.
Apply to the program
On the Auth0 for Startups page, click Apply now and fill in the application form.
Use B2B Professional for 12 months
After approval your tenant gets the B2B Professional features for one year.
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Frequently asked questions
How many users does the startup plan cover?
Up to 100,000 monthly active users, according to the program page.
Source: auth0.com/startups